Art Therapist Home Studio - Week Three
Week 3 – Market Research
On week three, I realized the benefits of having a job. My teaching job was all set up for me with a salary, a schedule, benefits, and classes filled with kids. I was really beginning to miss that as I chartered into new water and new areas where I had little expertise. I comforted myself with the knowledge that in about a month I would be on my feet and have a home based business that I could call my own. Take a deep breath, and keep moving forward by taking the following steps.
Check-off task when complete
You will be open for business soon! Good luck!!
On week three, I realized the benefits of having a job. My teaching job was all set up for me with a salary, a schedule, benefits, and classes filled with kids. I was really beginning to miss that as I chartered into new water and new areas where I had little expertise. I comforted myself with the knowledge that in about a month I would be on my feet and have a home based business that I could call my own. Take a deep breath, and keep moving forward by taking the following steps.
Check-off task when complete
- Set your initial advertising budget, and your monthly advertising budget
- Gather art course information in your area (from other home art businesses, a community center and private art studios)
- Make a comparison chart – how much each place charges, for how much time, how many classes, and including or not including supplies
- Visit a few printers, and price how much it would cost to make a leaflet, card and brochure. Some of these things I made on my home computer.
- Is there a well-read, local newspaper or magazine to advertise in? What would a small ad cost?
- Is there any way to make local announcements free of charge?
- Is there an on-line way of placing announcements in your area? This can be very useful when you’re ready to launch your courses.
- Locate community announcement boards where your course offerings can be posted.
- By the end of the week, decide on your initial price list, and what it is your offering.
- Think about or draw possible logos
- Share your findings with a knowledgeable colleague or friend, and get feedback
You will be open for business soon! Good luck!!
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Art-Home-Business
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